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THE IMPACT OF BLACK FRIDAY ON LOGISTICS

Black friday

Black Friday is undoubtedly the busiest day of the year for carriers, couriers and retailers worldwide, who are responsible for ensuring that orders and deliveries run smoothly.

In 2018, Black Friday generated 1,560 million euros in purchases on the Internet in Spain, 10% more than in 2017. And the forecast for this year is that online sales exceed 1,600 and even 1,700 million euros.

Consequently, these two days (Black Friday and Cyber ​​Monday) may be the most difficult for logistics companies due to the large number of orders that must be processed and delivered as a result.

Problems arise when planning for a period like this is not done right.

Companies need backup plans when the supply chain suffers delays that could have disastrous effects for the rest of the weekend.

To combat this, companies need to increase the size of their workforce to match the number of employees needed to manage the influx of orders.

However, hiring staff can also put pressure on the supply chain, since it is imperative that all new workers are trained to do their jobs safely and efficiently, which requires a lot of planning and organization.

TIPS FOR A GOOD MANAGEMENT FOR BLACK FRIDAY

Use omnichannel solutions to ensure the flexibility of shipments.

Currently, buyers have more options than ever in terms of shipments. From next day delivery to store pickup, retailers are expected to offer different delivery possibilities.

This is especially important on Black Friday and Cyber ​​Monday which, despite record sales, have seen a decrease in pedestrian traffic to physical stores.

Most consumers make their purchases online so it is necessary to have a well-connected logistics provider that can provide an omnichannel experience to retailers and consumers.

Offer shipment tracking for buyers.

More than 60% of sellers claim to have received complaints from their customers regarding the deliveries of their products.

The tracking portals provide customers with an almost real-time view of where their package is located, allowing them to track it, see when it is expected to arrive and be calmer.

Monitor the stock.

With so many buyers eager to get a bargain on Black Friday, the stock moves much faster than usual, making it difficult to track inventory.

If it is not properly monitored and updated, it can cause shortages or poor distribution that ends up in missed opportunities.

Manage properly the returns.

With the increase in sales the increase in returns comes too. Customers return 18% more purchases on Black Friday and Cyber ​​Monday than at other times of the year.

Retailers must have access to the data at each point of the supply chain and have the ability to see how everything connects.

If a customer picks up your purchase at the store and returns it in the mail, you will want to know the status of that product as soon as possible in order to organize the collection and prepare it for resale.

With accurate information, you can improve the efficiency of your return process and your sales figures.

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